Discovery, audit, research & analysis, for a better understanding of the business, customers, competitors and the industry.

Define the business goals and brand's overall vision, that will become basis for brand's overall look and feel.

Map all brand's currently known and near-future outputs (on-offline presence) and already consult with marketing (if possible) on possible communication strategies.

Explore different design directions to choose from (e.g. visual look and feel).

Test, adjust and refine (2-3 rounds).

Compile a proper design package, with all the needed files and guidelines for successful application.