Discovery, audit, research & analysis, for a better understanding of the business, customers, competitors and the industry.

Define the business and customer goals and needs, for the website or the product.

Outline all the content, features and functionalities of the website or the product, that support defined business and customer goals and needs.

Outline the overall flow, navigation and structure of the website or the product.

Consult and confirm with developers, what can be done (or not) and what makes sense (or not).

Explore different design and layout directions to choose from (ideally aligned with brand guidelines, if available).

Test, adjust and refine (2-3 rounds).

Compile a proper design package, with all the needed files and guidelines for successful implementation.